About

A journey through Argentina observing the quality of wool, the talents of locals using traditional crafts to weave, knit and stitch is the inspiration behind Pure Lana’s naturally luxurious homeware collection. Working with the best wool, yarns (wool and cotton) and a natural colour palette, we offer signature rugs, blankets & throws and cushions that look and feel very special. We call them Forever products.

Our bespoke range of chunky knit superior wool throws are hand crafted to order. Each piece is quite unique and very special. We think they are worth waiting for. We have also sourced new supplier/partners from around the globe who share our passion for quality, traditional craftsmanship and contemporary style. We are pleased to be partnered with Auskin to provide you with a high quality range of New Zealand longwool and Tibetan Sheepskin rugs and cushions in warm urban colours with hints of pink to add depth and warmth and, Cevelann to deliver a stylish and versatile range of cotton, multi-purpose throws in stunning colour ways. Each piece is produced using traditional techniques of weaving on old-style looms, they are 100% cotton (unbleached, OEKO-TEX® and AZO-Free certified).

Throughout the year we will introduce some new products including handwoven linen scarves and shawls and, as the nights start to draw-in, look out for our cosy range of foot and leg ware.